The project utilized two complementary elements of external signage. Large-scale LED-backlit 3D letters were installed on the building's facade, ensuring high visibility both during the day and at night. Additionally, an advertising pylon was installed adjacent to the building, serving as directional and identification signage for commuters. The combination of the facade signage and the advertising pylon created a cohesive visual identification system for the building, increasing brand recognition and facilitating location from a distance.